skip to Main Content

Business Marketing vs. Consumer Marketing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

BIBLIOGRAPHY

 

HUTT, M.D. AND SPEH, T.W., 2001. Business Marketing Management – A Strategic View of Industrial Organizational Markets. 7th ed. Orlando: Harcourt College Publishers.

 

KOTLER, P., 1997 Marketing Management – International Edition. 9th ed. New Jersey: Prentice Hall.

 

KOTLER, P. and ARMSTRONG, G., 2001. Principles of Marketing. 9th ed. New Jersey: Prentice Hall.

 

CHAFFEY, D., MAYER, R., JOHNSTON, K. and ELLIS-CHADWICK, F., 2000. Internet Marketing. 1st ed. New Jersey: Prentice Hall.

National Statistics, 2002, e-Commerce And Internet – Why we measure web business and internet access [online] Available from http://www.statistics.gov.uk/cci/nugget.asp?id=177 9 [Accessed 9 Dec 2002]

 

 

Schreibe einen Kommentar

Deine E-Mail-Adresse wird nicht veröffentlicht. Erforderliche Felder sind mit * markiert.

Back To Top